Rethink Robotics

We’re here to Rethink Robotics

Rethink Robotics (formerly Heartland Robotics) was founded in 2009 by Rodney Brooks, who also started iRobot. This is the company that currently manufactures and sells millions of vacuum cleaners, robots and mop robots. They also make successful robots for the American army that can dismantle bombs.

SME robot
Rodney Brooks knows what he's doing. With Rethink he wants to revolutionize the world of production robots. With the help of renowned investors, he gets these opportunities. At the moment, they are still keeping a lot of secrets out of their vision, but their first robot, Baxter, was launched in September 2012. It's an amazingly versatile robot that can perform simple tasks in SME businesses on a conveyor belt. Because Baxter's sensors know where the objects to grab are, it is flexible, rather than the rigid robots we know from the automotive industry, for example.

Baxter intelligence
But his sensors also allow him to see people working with him. That's why Baxter is also very safe. The way Baxter can be programmed is also very modern. Instead of having a programmer write code by code for Baxter line by line, the robot can learn from people. If his colleague shows him what to do, by doing the work once by his hands, he will simply repeat it. So he can get down to work in this way.

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